★★★★★
"Finally a protein bar that actually tastes amazing and doesn't wreck my stomach."
Chris B.
24g Muscle-Building Protein
2g Sugar
No Sugar Alcohols, Easy on Your Stomach
High Protein. Real Food Taste.
The cleanest 24g protein bar: protein your body can fully use, just 2g of sugar and 10 real ingredients. No junk. No sugar crash. No compromise.
★★★★★
100 five-star reviews
24gProtein
190Calories
2gSugar
11gFiber
10Ingredients
25%Daily Potassium
As Seen In
Men's Health
Muscle & Fitness
BarBend
FitnessRx
GQ
What's Inside
Every Ingredient Earns Its Place
Ten real ingredients you can pronounce, grouped by the work each one actually does in the bar.
Complete Protein Core
Milk Protein Isolate
Milk Protein Crisp
The muscle engine. Milk protein isolate is milk's protein with everything else removed: a complete protein, meaning your body gets every building block it needs to build and maintain muscle. The crisp adds the same dairy protein in a crunchy form.
Skin, Hair & Joint Protein
Collagen
Kept in its own compartment for honesty: collagen isn't a muscle protein like milk protein. Its job is different: supporting healthy skin, hair, nails and joints.
Whole-Food Fats
Cashews
Real cashews bring healthy fats, minerals and a creamy, satisfying bite that helps you feel full.
Real Cocoa Flavor
Cocoa Liquor Chips
Cocoa Powder
Genuine chocolate taste from real cocoa. The chips are pure ground cocoa ("cocoa liquor" is the old chocolate-making term for it; there's no alcohol), and the powder gives a deep cocoa base. No artificial flavoring.
Sweetness Without the Spike
Allulose
Monk Fruit
The "metabolically optimized" part, in plain words: allulose (a rare sugar your body barely absorbs) and monk fruit (a sweet fruit extract) deliver real sweetness that won't spike your blood sugar. No cane sugar, no sugar alcohols.
Texture & Finish
Glycerin
Salt
Glycerin, a simple ingredient found in many foods, locks in moisture and keeps the bar soft without added syrups. A touch of salt rounds out the sweetness and lifts the cocoa and cashew flavor.
10 simple ingredients. That's a shorter list than 99% of protein bars, and not a single sugar alcohol or artificial sweetener.
The Honest Comparison
How Pursuit Stacks Up
The 20g+ protein bars all hit big protein numbers. Almost all of them lean on sugar alcohols (sweeteners that can upset your stomach) to do it. We don't.
| Bar | Protein | Calories | Sugar | Ingredientsapprox. | Sugar Alcohols |
|---|---|---|---|---|---|
| PursuitCashew Chocolate Crunch | 24g | 190 | 2g | 10 | ✓ None |
| DavidChoc Chip Cookie Dough | 28g | 150 | 0g | ~17 | ✗ Yes |
| QuestChoc Chip Cookie Dough | 21g | 190 | 1g | ~20 | ✗ Yes |
| BarebellsCookies & Cream | 20g | 200 | 1g | ~18 | ✗ Yes |
| ONEBirthday Cake | 20g | 210 | 1g | ~25 | ✗ Yes |
| FITCRUNCHChoc Peanut Butter (snack size) | 16g | 190 | 3g | ~45 | ✗ Yes |
Swipe to compare all columns →
- Competitor numbers are approximate, based on one popular flavor, and can change when labels update. We count every bar's ingredients the same way, including the sub-ingredients listed on the label.
- Pursuit's edge: a big dose of protein your body can fully use, with no sugar alcohols and only 10 ingredients. No other 20g+ bar here matches that combination.
Snack Smarter
Tastes Like a Candy Bar. Without the Candy.
All the chocolate-and-nut satisfaction, with the nutrition flipped: 6x the protein, a fraction of the sugar.
Full-Size Candy Bar(typical milk-chocolate, ~53g)
250Calories
4gProtein
28gSugar
~17Ingredients
VS
Pursuit Protein
190Calories
24gProtein
2gSugar
10Ingredients
A full-size candy bar gives you about 4g of protein and 28g of sugar in 250 calories. Pursuit packs 24g of protein and just 2g of sugar into 190 calories, from 10 ingredients you can pronounce.
The Numbers
More Protein.
Less Filler.
More protein in every bite, fewer calories overall. Built for steady energy that lasts, plus 25% of your daily potassium.
Why Protein Quality Matters24g
Protein
Helps build and maintain muscle.*
190
Calories
High protein. Low calories.
11g
Fiber
Helps you feel full and satisfied.*
2g
Sugar
No sugar crash. Steady energy.
*Protein helps build and maintain muscle. These statements have not been evaluated by the FDA.
Rich. Indulgent. Satisfying.
Some flavors are soft and fudgy. Others will be crispy and crunchy. Every one has to pass the same test: it eats like a treat, never like a chalky protein bar.
Reviews
Real People.
Real Results.
Tastes like a treat. Fuels like real food. Here's what people say after the switch.
★★★★★
"Best texture I've ever had in a protein bar. Soft, slightly crispy and seriously delicious."
Ashley R.
★★★★★
"The only bar I keep in my gym bag. Clean ingredients, solid macros, unreal taste."
Jake T.
Powered by Purpose
Built for the
Pursuit.
Everyone is pursuing something: strength, energy, progress, purpose. Pursuit makes the journey a little easier.
Never Compromise,
Always Pursue.
Build Your Box & Save
Always Pursue.
Pre / Post Workout
High-quality protein that helps your muscles recover and rebuild, before or after your session.
On-the-Go Fuel
Convenient fuel for busy days. No refrigeration needed.
Snack Smarter
Satisfies cravings the right way. Real protein, not empty calories.
Stay Full at Night
Keeps you full, not full of sugar. Steady protein before bed.
Backed by Science
Dr. Andrew Koutnik, Ph.D.
Metabolic Health Research Scientist
Pursuit's "metabolically optimized" approach is grounded in real research on protein quality and how your body turns food into fuel. Dr. Andrew Koutnik is a research scientist whose work spans nutrition, metabolism and human performance, with a focus on metabolic health and type 1 diabetes, a condition he manages himself.
Ph.D., Medical Sciences, University of South Florida, Morsani College of Medicine
100+ peer-reviewed scientific publications
Research roles at the Institute for Human and Machine Cognition & Florida State University
Focus: metabolic health, nutrition & human performance
@pursuit_protein_
Tag Your Pursuit
Wherever Pursuit fuels you, show us. Tag @pursuit_protein_ and #MyPursuit for a chance to be featured.
The Lineup
One Bar. Done Right.
We're starting with one bar we're obsessed with. More flavors are on the way, be first to taste them.
FAQ
Frequently Asked
Everything you need to know about Pursuit Protein.
Most protein bars hit high protein numbers by loading up on sugar alcohols, fillers, artificial sweeteners, and ultra-processed ingredients. Pursuit was built differently. Each bar delivers:
- 24g protein your body can fully use
- 190 calories
- 2g sugar
- 11g fiber
- only 10 ingredients
No. Pursuit contains no sugar alcohols like maltitol, erythritol, or sorbitol, the sweeteners in many protein bars that can cause bloating or stomach discomfort. We sweeten with allulose, a rare sugar your body barely absorbs, and monk fruit, a sweet fruit extract, instead.
Pursuit is built around milk protein isolate, the protein from milk with everything else removed. It's a complete protein, meaning it gives your body every building block it needs to help build and maintain muscle. It's paired with:
- Collagen, which supports healthy skin, hair, nails and joints
- Milk protein crisp, a crunchy blend of two milk proteins, for texture
Yes. With 2g sugar, high fiber, high protein, no added sugar, and no sugar alcohols, Pursuit was designed to fit well into lower-carb and keto-conscious lifestyles.
Simple: we made protein the star. Each bar packs 24g of high-quality protein into just 190 calories, so most of what you're eating is protein, not sugar or filler.
Pursuit was designed to be soft and slightly crispy rather than dense and chalky. The combination of crunchy milk protein crisp, real cashews, cocoa liquor chips (pure cocoa, no alcohol), and carefully balanced moisture creates a texture closer to a premium snack bar than a typical chalky protein bar.
No artificial sweeteners and no added sugar. Pursuit is sweetened with allulose, a rare sugar your body barely absorbs, and monk fruit, a sweet fruit extract. Each bar contains only 2g total sugar and 0g added sugar.
Yes, Pursuit is gluten free. It contains milk and cashew (tree nut), please review the ingredient label carefully if you have food allergies.
Pursuit works great:
- After workouts
- Between meals
- As an afternoon snack
- While traveling
- Before bed
- Anytime you need convenient high-quality protein