{ "name": "Pursuit Protein vs. 28 leading protein bar brands - flagship bar comparison", "verified": "August 2026", "verifiedISO": "2026-08-17", "notes": "Competitor values from published labels/retailer listings for each brand's flagship bar; may change with reformulation. Leucine estimated from protein sources. '<1g' recorded as 0.5. Flags: presence on the label, not quantity. All trademarks belong to their owners.", "flagCategories": [ { "key": "added", "label": "Added sugar & sugar equivalents, starches, grains & flours" }, { "key": "sugarAlcohols", "label": "Sugar alcohols" }, { "key": "artSweet", "label": "Artificial sweeteners" }, { "key": "artFlavor", "label": "Artificial flavors" }, { "key": "fatReplacer", "label": "Artificial fat replacers" }, { "key": "natFlavor", "label": "“Natural” flavors" }, { "key": "seedOils", "label": "Seed & industrial oils" }, { "key": "soy", "label": "Soy" }, { "key": "gums", "label": "Gums" }, { "key": "emulsifiers", "label": "Emulsifiers" }, { "key": "preservatives", "label": "Preservatives" }, { "key": "colors", "label": "Added colors & dyes" } ], "order": "estimated U.S. sales order (proxy, not official); no numeric ranks published", "bars": [ { "id": "pursuit", "brand": "Pursuit Protein", "isPursuit": true, "ref": "Cashew Chocolate Crunch", "cal": 180.0, "protein": 26.5, "netCarbs": 1.0, "netCarbsDisplay": null, "sugar": 0.5, "sugarDisplay": "<1", "fiber": 7.0, "proteinPct": 58.889, "leucine": 3.5, "allulose": true, "ingredients": 11, "ingredientsNote": "", "coreIngredients": 8, "ingredientList": "Milk Protein Isolate, Collagen Protein, Cashew Butter, Soluble Tapioca Fiber, Milk Protein Crisp, Organic Glycerin, Cocoa Chips, L-Leucine, Monk Fruit, Water, Salt", "flags": { "added": { "state": "no", "detail": "" }, "sugarAlcohols": { "state": "no", "detail": "" }, "artSweet": { "state": "no", "detail": "" }, "artFlavor": { "state": "no", "detail": "" }, "fatReplacer": { "state": "no", "detail": "" }, "natFlavor": { "state": "no", "detail": "" }, "seedOils": { "state": "no", "detail": "" }, "soy": { "state": "no", "detail": "" }, "gums": { "state": "no", "detail": "" }, "emulsifiers": { "state": "no", "detail": "" }, "preservatives": { "state": "no", "detail": "" }, "colors": { "state": "no", "detail": "" } }, "flagCount": 0, "possibleCount": 0, "sources": [], "inSegment": true }, { "id": "clif-builders", "brand": "CLIF Builders", "isPursuit": false, "ref": "Chocolate Mint", "cal": 280.0, "protein": 20.0, "netCarbs": 24.0, "netCarbsDisplay": null, "sugar": 17.0, "sugarDisplay": null, "fiber": 3.0, "proteinPct": 28.571, "leucine": 1.465, "allulose": false, "ingredients": 20, "ingredientsNote": "", "coreIngredients": 15, "ingredientList": "Soy Protein Isolate, Organic Invert Cane Syrup, Organic Cane Sugar, Organic Brown Rice Syrup, Vegetable Glycerin, Palm Kernel Oil, Unsweetened Chocolate, Organic Soy Flour, Chicory Root Fiber, Cocoa, Organic Soy Protein Concentrate, Organic Roasted Soybeans, Organic Rice Flour, Organic High Oleic Sunflower and/or Soybean Oil, Rice Starch, Soy Lecithin, Natural Flavor, Alkalized Cocoa, Salt.", "flags": { "added": { "state": "yes", "detail": "invert cane syrup, cane sugar, brown rice syrup, soy flour, soybeans, rice flour/starch" }, "sugarAlcohols": { "state": "no", "detail": "" }, "artSweet": { "state": "no", "detail": "" }, "artFlavor": { "state": "no", "detail": "" }, "fatReplacer": { "state": "no", "detail": "" }, "natFlavor": { "state": "yes", "detail": "natural flavor" }, "seedOils": { "state": "yes", "detail": "palm kernel oil; high oleic sunflower and/or soybean oil" }, "soy": { "state": "yes", "detail": "soy protein isolate, soy flour, soy protein concentrate, roasted soybeans, soy lecithin" }, "gums": { "state": "no", "detail": "" }, "emulsifiers": { "state": "yes", "detail": "soy lecithin" }, "preservatives": { "state": "no", "detail": "" }, "colors": { "state": "no", "detail": "" } }, "flagCount": 5, "possibleCount": 0, "sources": [ "https://www.kroger.com/p/clif-builders-chocolate-mint-protein-bars/0072225218359", "https://www.fairwaymarket.com/product/clif-builders-chocolate-mint-protein-bars-240-oz-12-count-id-00722252600448", "https://business.walmart.com/ip/CLIF-Builders-Protein-Bars-Chocolate-Mint-Flavor-Plant-Protein-Gluten-Free-Bars-12ct/21692732", "https://www.target.com/p/-/A-91987498" ], "inSegment": false }, { "id": "pure-protein", "brand": "Pure Protein", "isPursuit": false, "ref": "Chocolate Peanut Butter Protein Bar", "cal": 200.0, "protein": 20.0, "netCarbs": 12.5, "netCarbsDisplay": null, "sugar": 2.0, "sugarDisplay": null, "fiber": 1.0, "proteinPct": 40.0, "leucine": 1.545, "allulose": false, "ingredients": 25, "ingredientsNote": "", "coreIngredients": 14, "ingredientList": "Protein Blend (Whey Protein Concentrate, Milk Protein Isolate, Whey Protein Isolate), Hydrolyzed Collagen, Partially Defatted Peanut Flour, Glycerin/Glycerine, Maltitol Syrup, Soy Protein Isolate, Water, Maltitol, Peanuts, Fractionated Palm Kernel Oil, Peanut Oil, Sugar, Tapioca Starch, Cocoa, Natural Flavor (includes Annatto and Turmeric for Color), Salt, Calcium Carbonate, Soy Lecithin, Sucralose, Almond Butter.", "flags": { "added": { "state": "yes", "detail": "peanut flour, maltitol syrup, maltitol, sugar, tapioca starch" }, "sugarAlcohols": { "state": "yes", "detail": "maltitol syrup; 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